Guest
Cory Dobbin
1 indexed appearance on the show — Paid Media, Marketplaces, Attribution & Measurement, Brand Strategy, Consumer Trends
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-01-09 Paid Media
Programmatic advertising offers significant reach opportunities for brands outside Meta's ecosystem with proper performance-focused packaging
programmatic channels present a huge opportunity with inventory. Effectively, anyone that doesn't exist within Meta's ecosystem can be reached even if they don't have a phone through programmatic ads.
▶ 17:20 2026-01-09 Attribution & Measurement
Confident scaling requires centralized analytics infrastructure for CAC and LTV metrics across the entire organization
In order to scale with confidence, you need to know your numbers. There needs to be a central place where you can go to know what's my CAC, what's my LTV.
▶ 43:20 2026-01-09 Creative
CTV ads can be effective by simply cropping and resizing existing Meta ads, without expensive commercial production
CTV ads don't need to be this really super polished commercial that you spend $100,000 on. We're just straight up taking their meta ads, cropping it, and resizing it and shortening it for CTV.
▶ 26:00 2026-01-09 Consumer Trends
Purchase decisions involve multiple touchpoints across different channels and platforms
The modern customer does not make decisions in a single moment or in a single medium. They move through a world of screens, sounds, and surfaces.
▶ 8:40 2026-01-09 Marketplaces
TikTok Shop gift cards create a powerful cross-generational purchasing mechanism, letting wealthy older consumers buy for younger TikTok users
you're offering the generation that basically has all of the money an ability to buy a gift card for their grandchild or child to that platform. It's a great lever to pull.
▶ 34:40