Guest
Kenny (Forest City Digital)
1 indexed appearance on the show — Founder & Team, AI, Brand Strategy, Creators & Influencers, Email & SMS
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-06-27 Brand Strategy
Onward Reserve should keep the Rizzler tie-in as a hidden Easter egg for true fans instead of promoting it on the homepage.
I don't want them to push this out onto the main page. I want this to be like a wink wink. If you know, you know, if you're a true Onward Reserve fan, you know about this
▶ 27:05 2026-06-27 Email & SMS
Brands should launch a late-night, tap-to-buy SMS flash sale on the evening of July 4th, timed to when shoppers have been drinking, to drive impulse purchases.
You should launch an SMS campaign honestly by postcript and you should do it. You should do it late July. Late July 4th. So like after people have had a couple beverages.
▶ 35:45 2026-06-27 Founder & Team
Job candidates should be screened by specific, attributable brand-scaling results rather than vague experience claims.
you must include brands you have helped scale specific impact that's attri attributable to you and once you have in-house supplement CPG experience preferred
▶ 9:45 2026-06-27 AI
Anthropic's consumer revenue keeps accelerating even after it refused to let its models be used for government mass surveillance, suggesting the stance didn't hurt growth.
Notably, the gains continued even after the company saw a growth spike from consumers in March when it refused to allow its models to be used by the Trump administration for mass surveillance.
▶ 18:25 2026-06-27 Founder & Team
Investing in team culture and offsites is essential for a product/tech business because people, not just the product, are what keep it competitive.
it's really important to um a like value of the team like the team is like really key behind the business... we have to keep investing... otherwise you know it's a competitive space and you have to keep doing that
▶ 1:19:05 2026-06-27 Product Development
THC/functional beverage brands are reformulating with alternative ingredients like nootropics and adaptogens to adapt as the category's regulatory status shifts.
you talk about neutropics, you talk about adaptogen based blends, cava, gradum... people are coming up with different formulations of their current, you know, flavors and they're rolling it out
▶ 53:05