Guest

Kyle Hency

1 indexed appearance on the show — AI, Paid Media, Brand Strategy, Creators & Influencers, Creative

Appearances

• ChatGPT Ads Cometh2026-01-20 · ChatGPT's entry into the advertising market threatens Google and Meta's dominance, with guest Kyle Hency discussing brand strategy and the l…

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-01-20 Brand Strategy

   Building an authentic, unique brand identity matters more than chasing trends or broad appeal

   It's so much more important that you decide what your authentic lane is and that that thing is different and unique to you than it is to try to be cool with the masses

2. 2026-01-20 Paid Media

   OpenAI capturing 20-30% of Google and Meta's ad spend would force prices down, benefiting all advertisers

   If Open AI just gobbles up maybe a 20, 30% market share away from your average spend on Google and Meta, everybody wins because then everybody has to lower the prices for auction

3. 2026-01-20 Paid Media

   OpenAI's ad platform will have a brief window of underpriced inventory before competition normalizes pricing

   you're going to have maybe like a month window where you can just go absolutely crazy and find some dispriced value

4. 2026-01-20 Creative

   Unfiltered, raw content with visible mistakes is more authentic than polished, edited content

   don't even edit it. You make a mistake, you drop the camera... You got to put it up regardless. That is the true authenticity

5. 2026-01-20 Creative

   Thoughtfully edited content that tells a meaningful story demonstrates more craft and effort than raw unfiltered content

   you take your entire day and then cut that into something that is meaningful that makes a point that tells a story... That to me reads as effort. It reads as craft

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